Deal of the day: Apple iPhone 14 Pro Max drops to lowest price on eve of iPhone 15 launch

A rare discount on a phone likely to hold its value.

iPhone 14 Pro Max - Price Drop!

iPhone 14 Pro Max


“iPhone 14 Pro Max. With Dynamic Island. Emergency SOS via satellite. Crash Detection. An innovative 48MP camera. And A16 Bionic.”

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It’s that time of year again. Starting 18:00 today, Apple will take to the stage to unveil a whole new generation of iPhones. Word on the grapevine is that the new flagship, iPhone 15 Pro Max, will be more expensive than ever before, with Apple reportedly planning a price increase for all Pro variants.

The good news for those hoping to bag a flagship discount is that iPhone 14 Pro Max has been reduced ahead of tonight’s event. Browsing the virtual shelves of Amazon UK reveals the 128GB iPhone 14 Pro Max in Space Black is now available for £999. A welcome 17 per cent saving on RRP, though other colour variants stubbornly remain at £1,139.

£999 is a significant chunk of change for last year’s model, yet discounts on flagship Apple iPhones tend to be few and far between, and if rumours of a next-gen price increase hold true, the saving could be meaningful for those waiting to upgrade from an older model.

Is it worth waiting to see what iPhone 15 Pro Max has in store? Apple’s upgraded model is thought to be the first iPhone to include USB-C connectivity and faster 35W charging, alongside a rumoured redesign incorporating titanium frame and thinner bezels, according to Bloomberg’s Mark Gurman. Welcome upgrades, though we anticipate the new flagship will cost a whole lot more than £999.

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