For many years, I’ve equated building computers to putting together an electronic Lego set. I’ve lovingly constructed plenty of both across the three decades of my life, and now I have a special set in my sights courtesy of Alienware. The American system maker has teamed up with the Danish block builder to create ‘Area 51 Brick Kit’, translating the titular PC into a blocky beauty.
Alienware recently resurrected its iconic Area 51 design earlier this year at CES 2025. It marks a return to the full-size desktop market for the brand, with the system hitting the market just a few months ago. Though this release is effectively in the rear-view mirror for the company, launching this Lego set is certainly a classy way to generate continued buzz.
The Lego set itself is understandably far smaller than an actual Area 51 desktop, consisting measuring in at 5.5 x 13.2 x 13cm. For context, the likes of MSI Cubi NUC 1M are larger than this, which should make it easy to pop on your desk or serve as an internal system ornament to show off through a tempered glass panel.
Unlike the actual Area 51 desktop, this Lego set doesn’t arrive preassembled. You’ll need to click 318 bricks together to transform it from pile to PC, which shouldn’t take much time at all for expert and novice builders alike. There are seemingly no fiddly stickers to deal with either, which should make the build process smoother.
So, shut up and take my money, Dell? Not quite. Unfortunately, the only way to get your hands on an Area 51 Brick Kit is via the Alienware Arena Marketplace. It’ll cost you 9,999 ARP (Alienware Reward Points), which you can accrue via consecutive logins, Discord adventures, and other tasks. Gathering such an amount will take a lengthy amount of time, so if your heart’s set on this blocky PC then it’s time to get to work.
Personally, I hope that Alienware and Lego see the potential of a wider retail release. As someone that’s readily spent an embarrassing amount of cash on other kits, this is one I’d happily add to my collection (and I’m sure I’m not alone). Should such hopes not come to fruition, here’s hoping other system builders spot the gap in the market.
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