AMD Radeon pulls out the big guns to combat Nvidia RTX Super Series

It seems as though AMD is very aware of the fact that the Nvidia Super Series is not only here but also good and surprisingly affordable. With such a big boost to Nvidia’s side of the GPU battle, AMD has decided to cut the cost of its GPUs to try and stay somewhere in the realm of being competitive.

That’s not surprising, given Super’s primarily positive reception. Our Nvidia GeForce RTX 4070 Super review sings the GPU’s praises. GeForce RTX 4070 Ti Super, meanwhile, isn’t quite as flawless, but it’s still a very strong model that’ll be a boon for most users. Since they’re replacements, both bump the cost of existing RTX 4070 and RTX 4070 Ti graphics cards downwards.

It’s not as though the AMD cards are lacking. You can check our review of the ASRock Radeon RX 7800 XT to see that for yourself. Still, they’re a little pricier than this new Nvidia refresh when considering price to performance. To rectify the situation, Team Red has reduced the cost of the AMD Radeon RX 7800XT and RX 7700XT. TechPowerUp first noticed the drop, showing that AMD is likely a little worried about its rival’s show of force.

The price reduction brings the 7800XT below the $500 mark and the 7700 XT below the $440 mark. This is a pretty good reduction, and will certainly help combat the new Nvidia cards a little. Whether it’s enough of a drop to keep the playing field level is another question. We’d argue that you’d need to take another $50 off both cards to make them a worthwhile investment against the competitors. It’s hard to recommend them with that in mind.

AMD still sits among the best graphics cards. With the new Nvidia Super range, though, Team Red has fallen in our esteem a little bit – at least when considering the cost. Price is, arguably, the most important factor now, too. We don’t live in a world where money is infinite, and everything is getting more expensive by the second. Undervolting and underclocking are more popular than ever, as we penny-pinch everywhere we can.

We’ll continue hoping for a further price reduction for the AMD cards. It’s also possible that the brand will just announce some more GPUs instead, trying to regain some ground instead of potentially selling its cards at a loss.