The best early Prime Day deals for Amazon devices – Echo Dot, Fire TV and Kindle Paperwhite all reduced

P-P-P Pick up a bargain.

Early Amazon Prime Deals

Echo Dot 5th Gen


“Our most popular smart speaker features a sleek design and improved audio for vibrant sound anywhere in your home.”

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Amazon Prime Day 2023 is here. The two-day shopping extravaganza runs July 11 – 12, promising a deluge of deals for consumers hoping to bag a bargain in these times of soaring living costs.

For the tech savvy, everything from smart speakers to laptops and SSDs is likely to be reduced, but as is often the case, finding the absolute best discounts requires investigative work. Fear not, we’ve taken the legwork out of bargain hunting to bring you genuine deals across a range of categories in core tech.

Starting with Amazon’s own devices, which are heavily discounted a day prior to the official event, the always-popular Echo Dot (5th Generation) is better than half price at just £21.99 / $22.99, while the clock version is available for £31.99 / $29.99. These prices are the cheapest we’ve seen to date, and even the cute Echo Dot Kids, which includes a year of kid-friendly audiobooks, is down to a new low of £26.99 here on UK shores.

Fancy something bigger? How’s about the 65in Amazon Fire TV Omni QLED TV. Offering a 4K resolution, with support for full-array local dimming, HDR 10+ and Dolby Vision IQ, this smart TV can wirelessly pair to Echo speakers and delivers a whole lot of screen for the price. Right now, the 65in model is reduced by 35 per cent down to £649.99 / $599.99.

Fire TV Stick 4K Max


“Dive into 4K Ultra HD cinematic entertainment with a new quad-core 1.8GHz processor that brings a 40 per cent more powerful experience compared to Fire TV Stick 4K.”

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Prefer to inject Fire TV smarts into your existing set? No bother, Amazon’s range-topping Fire TV Stick 4K Max is also heavily reduced to £37.99 in the UK, while US shoppers are treated to even better discounted price of $24.99!

Now might be the opportune moment to elevate your smart home credentials as the Ring Video Doorbell and Ring Chime combination has dropped from £119.99 to just £69.99, or $79.99 across the pond. The 1080p HD video doorbell with features that let you see, hear, and speak to anyone from your phone, tablet, or PC.

Last but not least, we’d be remiss not mention the ever-popular Kindle. If you’re in the market for an e-reader, the Kindle Paperwhite Kids 8GB is our prime pick at £89.99. Don’t be deterred by the ‘Kids’ branding; this model includes a free cover, one-year subscription to Amazon Kids+, and can be used as a regular Kindle Paperwhite with the added benefit of no ads.

Kindle Paperwhite


“Reading done right: Kindle Paperwhite Kids is purpose-built for reading, with a black & white 6.8in 300ppi glare-free display and up to 10 weeks of battery life.”

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As a reminder, and stating the obvious, Prime Day deals are available exclusively to Amazon Prime members! If you haven’t already been a Prime member in the past 12 months, you can sign up for a free trial here.

Club386 is always on the lookout for unmissable PC component bargains. Follow on Twitter or Facebook to stay up to date with the latest deals, and subscribe to our free weekly newsletter to be kept abreast of all the developments in the world of tech.