Amazon’s Fire Max 11 seeks to dominate the 11in budget-friendly tablet space

Primed for the Amazon ecosystem.


Amazon has announced the new Fire Max 11. A versatile 11in tablet that sports the company’s most powerful processor yet, it’s also the biggest in terms of screen space.

The world’s largest retailer understands budgets are tight amid soaring costs, and as such, starting at £249.99, the Fire Max 11 is an enticing prospect. It doesn’t skimp out on performance, either, despite its value-oriented asking price.


For one, it features a vibrant 11in display with 2000×1200 resolution and we assume a 60Hz refresh rate. Second, Amazon claims performance to be 50 per cent superior than its current fastest tablet, the Fire HD 10 Plus, and touts an impressive 2.2GHz octa-core processor mated to 4GB of RAM and 64GB or 128GB of onboard storage. While 4GB of RAM is teetering on the low side nowadays, it’s more than enough for fluid HD video streaming, seamlessly switching through apps such as Teams, and playing the odd casual game or two.

Front and rear cameras both feature an eight-megapixel snapper that should be good for family conference calls, while audio is enhanced with Dolby Atmos surround that should give a well-rounded sound stage even for media playback. It also comes kitted with a built-in fingerprint sensor embedded in the power button for that added bit of security, and finally, battery life is rated to last 14 hours according to Amazon, which should be more than enough for the average user.


As expected for an Amazon device, Fire Max 11 comes with a few additional features such as access to Alexa, multi-tasking capabilities with split screen options for your favourite Microsoft apps, and smart home controls that include a Show mode, giving it Echo Show-like qualities. Amazon also includes a free, three-month trial membership for Microsoft 365 to get you started.

The Fire Max 11 comes in 64GB or 128GB and is available for pre-order starting at £249.99. There’s also an option for a £375 productivity bundle including a keyboard and stylus pen that are otherwise sold separately at £89.99 and £34.99, respectively. Find out more, here.