Disney Plus gets steep US price hike with UK likely to follow

Near-40 per cent hike comes into effect December 8.


Disney has become the latest streaming provider to announce sweeping changes to its price structure.

Starting December 8, 2022, customers in the US will see subscription costs jump from $7.99 to $10.99.

Launched back in 2019, Disney Plus arrived as a major disruptor among established players, with low pricing and a huge in-house catalogue of content contributing to its success. Initially priced at just $5.99 per month, monthly cost leapt to $7.99 at the turn of 2021, making December’s upcoming increase the largest hike to date.

Subscribers wanting to maintain an ad-free experience will have to cough up nearly 40 per cent more amid a deepening cost of living crisis, though Disney will be introducing an ad-supported tier for those wanting to keep costs consistent.

Priced at a familiar $7.99, the ad-laden package promises “a lower ad load and frequency to ensure a great experience for viewers,” with the House of Mouse also suggesting that children’s profiles will remain ad-free for the time being.

Disney has previously confirmed that an ad-supported tier will be introduced internationally, and while this is conjuncture on our part, it wouldn’t be a stretch to imagine similar price hikes arriving on UK shores in the months ahead. An ad-supported package at £7.99 looks increasingly likely, and it would not be a surprise to see the current ad-free option rise to £10.99 per month.

Rival streaming giants have already raised UK prices, with both Netflix and Amazon announcing similar adjustments earlier this year.