Disney has become the latest streaming provider to announce sweeping changes to its price structure.
Starting December 8, 2022, customers in the US will see subscription costs jump from $7.99 to $10.99.
Launched back in 2019, Disney Plus arrived as a major disruptor among established players, with low pricing and a huge in-house catalogue of content contributing to its success. Initially priced at just $5.99 per month, monthly cost leapt to $7.99 at the turn of 2021, making December’s upcoming increase the largest hike to date.
Subscribers wanting to maintain an ad-free experience will have to cough up nearly 40 per cent more amid a deepening cost of living crisis, though Disney will be introducing an ad-supported tier for those wanting to keep costs consistent.
Priced at a familiar $7.99, the ad-laden package promises “a lower ad load and frequency to ensure a great experience for viewers,” with the House of Mouse also suggesting that children’s profiles will remain ad-free for the time being.
Disney has previously confirmed that an ad-supported tier will be introduced internationally, and while this is conjuncture on our part, it wouldn’t be a stretch to imagine similar price hikes arriving on UK shores in the months ahead. An ad-supported package at £7.99 looks increasingly likely, and it would not be a surprise to see the current ad-free option rise to £10.99 per month.
Rival streaming giants have already raised UK prices, with both Netflix and Amazon announcing similar adjustments earlier this year.
