If you thought the current prices of Nvidia GeForce RTX 50 GPUs were already a bit depressing, then prepare for another frown. According to tech industry gossip in China, prices are about to go up again, particularly when it comes to high-end GPUs such as the RTX 5080.
Sources on ChannelGate, a Chinese tech industry insider WeChat channel affiliated with the Board Channels forums, point to several incoming price rises for Nvidia GPUs. In particular, one source shares a number of price rises reportedly being implemented by graphics card maker Colorful in November 2026. According to this leak, the RTX 5080 is about to go up in price by 2,500-2,800 Chinese Yuan, which works out at around £300 or $400.
That’s going to be a difficult pill for gamers to swallow, given that RTX 5080 cards are already priced well above MSRP at the moment. Other GPUs aren’t escaping by the looks of it either. The source points to RTX 5070 Ti cards going up by another 1,000 Yuan (around £112), and RTX 5070 cards increasing by up to 900 Yuan (around £100). Even low-end RTX 5060 cards are on the list, apparently going up by 150-200 Yuan – around £20.
Another user on the channel backs up the claims, citing “internal sources from AIC (add-in card) manufacturers.” Again, this user points to high-end RTX 50 cards being particularly affected, with increases estimated at around 1,000-2,000 Yuan.
Of course, while Nvidia GPU prices have risen everywhere over the last year, the shortage is more acute in some areas than others. In the UK, for example, you can still pick up an RTX 5080 for £1,489, which might be much more expensive than £999, but is still a better deal than the ~$2,500 prices in the US.
As such, we can’t read too much into these claims of huge increases in China in the short term. That said, it does look very much as though the memory shortage is causing big problems for Chinese graphics card makers in terms of pricing, and it may only be a matter of time before these alleged price increases play out across the world for similar reasons.
