High-end GeForce and Radeon graphics cards are belatedly returning to MSRP

Too little too late, or worth snapping up an upgrade?

They say good things come to those who wait, and boy have we waited. Practically a year after launch, partner GeForce RTX 3080 Ti graphics cards are now finally available at the originally purported price of $1,199.

It’s still slim pickings – plenty of models remain overpriced and stock limitations are such that enthusiasts don’t have a great deal to choose from – but Gigabyte’s RTX 3080 Ti WindForce 3X has dropped to $1,199 for the first time at Amazon, falling from a high of $1,699 just a few months ago.

GeForce RTX 3080 Ti


“GeForce RTX 3080 Ti graphics cards deliver the ultra performance that gamers crave, powered by Ampere—NVIDIA’s 2nd gen RTX architecture.”

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Nvidia’s third-rung GPU remains a potent solution for any serious gamer and carries 10,240 shaders alongside 320 dedicated Tensor cores, 80 RT cores and 12GB of memory. Price cuts over in the US are likely to be reflected in other regions in the weeks ahead, and UK stock is already showing decent discounts, with Palit’s RTX 3080 Ti GamingPro dropping close to the £1,150 mark for the first time since launch.

There’s good news for folk who favour Team Red, too, as Radeon RX 6900 XT is similarly falling in line. An XFX Speedster SWFT 319 model has tumbled from $1,499 to $1,049 in a matter of months, while at Amazon UK the MSI Radeon RX 6900 XT Gaming X Trio hit an all-time low of £1,163 at the time of writing.

Radeon RX 6900 XT


“The AMD Radeon RX 6900 XT graphics card, powered by AMD RDNA 2 architecture, is engineered to deliver ultra-high frame rates and serious 4K resolution gaming.”

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This has been a generation of GPUs unlike any that have come before. To put shortages and inflated prices into perspective, remember that Radeon RX 6900 XT launched way back in December of 2020 at a supposed $999 MSRP. Only now, with next-gen products visible on the horizon, are the current crop of high-end Ampere and Navi delivering on their original promise.

Given that stock of next-generation cards is anything but certain, enthusiasts who’ve been sat on the fence may be inclined to make the jump.