Jon Peddie Research (JPR) has published its Q3 2025 AIB market share report, showing a slight shift in favour of Nvidia’s competitors. The new report indicates that Intel and AMD have gained about 1% share each in the discrete GPU market, reducing Nvidia’s dominance to, well, 92%. Overall, the global add-in board (AIB) market amounted to $8.8 billion, reaching 12 million units during this period.
Starting with Intel, the company managed to grab another 0.4% share in Q3 2025, according to JPR, which allowed it to cross the 1% mark after multiple 0% quarters. Likewise, AMD boosted its presence by 0.8%, bringing its total share to 7%, up from 6% in the previous quarter. On the other hand, Nvidia lost a 1.2% share, which isn’t enough to make even a dent in its market dominance. As a reminder, Nvidia controlled 94% of the market in Q2 2025, which has now dropped to 92%.
That said, this isn’t that surprising considering how Intel only has two GPU models in its current Battlemage series, i.e. the Arc B580 and Arc B570. More so when said GPUs are not high-end, which leaves a big chunk of the user base aside. For comparison, Nvidia has seven models, and AMD has five, without accounting for alternative VRAM variants such as the RTX 5060 Ti and RX 9060 XT, which come in both 8GB and 16GB flavours.
Note however that these percentages look exclusively at discrete GPU shipments, since the story is slightly different when factoring in every GPU type. In this case, Intel’s share leaps ahead to a whopping 61%, followed by Nvidia at 24%, and AMD at 15%. A big part of this comes from Intel’s CPUs, which include built-in iGPUs. For reference, CPU shipments climbed to 19.2 million units in the same quarter.
Brands aside, JPR reports that total AIB shipments have increased by only 2.8% compared to the last quarter. This is believed to be a fallout of Q2’s unusually high performance, which was caused by the panic buying resulting from the pending US tariffs, sapping sales from Q3. The firm expects the install base of AIBs will reach 152 million units by 2029, with penetration in desktop PCs reaching 120% in the next five years.
Q2 2025 will likely remain the standout quarter for this year as the also-pending memory price inflation is expected to push GPU prices up, impacting sales. Nevertheless, since this situation is perfectly timed with the holiday shopping season, some customers may prefer to rush and buy a GPU now while prices are still near MSRP, in which case Q4 could outperform Q3. Either way, Nvidia will absolutely remain the undisputed king of discrete GPUs, though we are happy to see that competition is still fighting back.
