MSI cancels RTX 3060 Ti Super 3X graphics card amid branding confusion

MSI did an oopsy.

Source: @hkepcmedia

MSI is said to be cancelling the launch of its GeForce RTX 3060 Ti Super 3X graphics card, following reports Nvidia has taken umbrage to the naming scheme.

According to @hkepcmedia, Nvidia has notified MSI to recall all these cards regardless if they are called Super 3X or Super3X, presumably to prevent consumers from believing a specific Super SKU exists.

In MSI’s defence, Super branding hasn’t featured on any RTX 30- or 40-Series GPU, and was last seen officially on the GeForce RTX 2070 Super back in mid-2019.

Getting back to the card in hand, if these are leftover RTX 3070 Ti Suprim cards as some believe, it would seem MSI’s attempts to shrewdly shift excess stock have been thwarted. Slapping a Suprim cooler on an overclocked card evidently isn’t enough to call it Super, something that MSI just learned the hard way.

Looking beyond the immediate furore, Nvidia’s stance could be in consideration of future plans. Are lower-cost RTX 40 Super products in the works? If so, the insistence on avoiding confusion would make sense.

We’ll have to wait and see, but in the meantime, if you’re an Nvidia AIB planning to introduce unique variants, we’d recommend steering clear of certain terminology. A GeForce RTX 3060 Ti Titan just won’t fly.