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Frequently ranked as the world’s most valuable brand, with billions of products in active use, it is hard to understate the impact that Apple has had on the lives of millions around the globe.

Apple M3 chips

Apple’s powerhouse M3 chips debuting on MacBook Pros

Apple’s M3, M3 Pro, and M3 Max SoCs are fast and efficient.
Apple TV+ Price Hike

Apple introduces massive 28% hike for TV+ subscription

It's not cheap being a couch potato these days.
Two people holding iPhone 15s with iOS 17 features.

Apple iPhones may get day-one iOS updates before you buy them

Apple is reportedly working on wirelessly updating iPhones before you buy them.
An Apple iPhone with Google Search on the screen.

Google pays Apple the net worth of Roblox every year

Google pays Apple a lot of money to be the default search on iPhones.
iPhone 15 Pro and iPhone 15 Pro Max - Colours

Apple iPhone 15 Pro and 15 Pro Max have a 3nm chip and support...

Apple’s iPhone 15 Pro and 15 Pro Max feature the new A17 Pro SoC Inside a titanium frame.

Apple says Watch Ultra 2 is its most capable and rugged wearable yet

Apple debuts the Apple Watch Ultra 2, available to order now starting at £799.
iPhone 15 and iPhone 15 Plus - Colours

Apple iPhone 15 and iPhone 15 Plus introduced with Dynamic Island and 48MP main...

Apple’s iPhone 15 and iPhone 15 Plus come with last year's A16 Bionic chip and up to 512GB of storage.

Apple Watch Series 9 comes with a neat little trick but under the hood...

Apple goes all out with its latest Watch Series 9, featuring a new-and-improved chipset and a host of new features worthy of a successor.

The Apple Vision Pro is a $3,499 answer to next-generation mixed-reality headsets

Apple debuted its immersive mixed-reality headset at WWCD23.
iOS 17

Apple iOS 17: here are the best features and eligible iPhones

Apple announces iOS 17 with FaceTime video recording, handmade stickers, and audio message transcription.

Apple announces M2 Ultra-totin’ Mac Pro with up to 24 CPU and 76 GPU...

Apple launches M2 Ultra-powered Mac Pro desktop featuring up to 192GB of memory.
Apple Mac

Apple M3 Pro specification leak hints at 12 CPU plus 18 GPU cores

Apple M3 Pro rumoured to feature 36GB of memory or more on higher models.

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