As Nvidia continues to improve GeForce Now with new features and more performance, the brand remains the only GPU manufacturer to offer such a streaming service. AMD was recently asked about its appetite to compete within the space, but don’t start holding your breath for a would-be ‘Radeon Now’.
During an IFA roundtable interview, Jack Huynh, senior vice president and GM of AMD’s computing and graphics group, categorically denied anything close to Radeon Now was in the works. According to ComputerBase, Huynh stated: “AMD has no plans for a Radeon Now.”
While some may bemoan the lack of a Team Red alternative to GeForce Now, AMD’s resistance to entering the market does make sense taking into account its partners. After all, the company supplies CPUs and GPUs to both Microsoft and Sony for their respective streaming services, Xbox Cloud Gaming and PlayStation Plus Premium.
It’s easy to forget, but AMD is also supplying processors to Nvidia for GeForce Now. New Ryzen Threadripper Pro CPUs are coming to the service as part of Team Green’s Blackwell pod upgrade.
Summarily, AMD is already doing plenty of business in the cloud streaming sphere and likely sees little reason to spoil what it already has. That’s not forgetting the enormous costs that would come with setting up all the necessary infrastructure to properly compete with any and all of these partners.
So, Radeon Now may be nothing more than a dream for some users but there are other upcoming projects from AMD to look forward to. During the same roundtable, the company reiterated that FSR Redstone development is ongoing but will arrive on time.
