Microsoft has started testing an ad-supported version of its Xbox cloud gaming subscription, allowing users to try the service for free. Available through the Xbox Insider program, this test allows users to stream games from their private libraries to pretty much any device that supports a web browser.
Though subject to change, as the situation currently stands, users can play their digitally owned games, or any free-to-play title available on Xbox’s cloud service, free of charge, after watching an ad. Currently, each play session is limited to one hour, and there are no limitations to the number of daily or monthly sessions. These rules are basically identical to those used by Nvidia on its free GeForce Now tier.
Naturally, users who are already subscribed to Xbox Game Pass won’t see any ads. Note, however, that this doesn’t include PC Game Pass, which lacks cloud-based game streaming. Likewise, the free tier will only be available in regions that already have access to the paid tiers.
The ad-supported option is presented as an alternative, rather than a replacement, for the existing paid tiers, giving users a way to test the service before committing to a paid subscription. As for those who own previous-gen consoles, these users will have an option to access current-gen games on their old machine, or practically any device for that matter, as long as it supports web browsing or app installation.
Most importantly, the core game experience will remain unchanged, meaning there are no changes to in-game monetisation mechanics, for example. Microsoft also states that no ads will break the flow of gameplay, indicating that they will only be played at the beginning of each session.
While Microsoft didn’t indicate when this ad-supported option will become available to all users, if it’s available to Insiders, it’s probably not far from prime time.
