Word on the grapevine suggests AMD is planning a GPU price adjustment to account for increased memory costs. The reports coming from sources close to AMD’s partners indicate up to a $40 price hike on 16GB graphics cards. Though frustrating, this may be the first of multiple increases if memory prices continue to escalate.
According to reports from Chinese Board Channels, AMD has begun notifying partners about a first wave increase in Radeon graphics card prices, moving the cost up by $20 on 8GB models and $40 on 16GB models. Retail prices in China are expected to jump by about ¥300 and ¥600, respectively, by the end of the year, representing increases of $42 and $84, respectively, at current exchange rates.
The latest reports provide better context of what to expect, following recent rumours of a 10% rise. Though there is no mention of any specific GPU generation or card model, we expect all cards to be adjusted sooner rather than later, including higher-tier models that may enjoy bigger margins.
AMD’s current Radeon lineup includes the RX 9070 XT, RX 9070, RX 9070 GRE (for China), RX 9060 XT (8GB / 16GB), and RX 9060. If this rumour turns out to be accurate, then we can expect pricing to adjust as follows. Note that these proposed prices apply to stock variants; fancy custom-cooled models may increase further, despite VRAM being the driver of this change.
| GPU | Memory | MSRP | After increase |
| RX 9070 XT | 16GB | $599 | $639 |
| RX 9070 | 16GB | $549 | $589 |
| RX 9060 XT | 16GB | $349 | $389 |
| RX 9060 XT | 8GB | $299 | $319 |
Even the RX 9070 GRE is likely to be hit with an increase, my guess would be adding an extra $30 for its 12GB of VRAM. The RX 9060, meanwhile, remains an OEM exclusive, and we already know system costs are set to soar.
These adjustments are driven by the increase in GDDR6 costs, which have been climbing steadily for the last few months due to extreme demand from AI infrastructures. For reference, GDDR6 spot prices jumped by up to 60% in the span of six months.
Current generation cost increases aside, the reports coming from China also intimate that there are no major Radeon product launches planned throughout 2027. It’s impossible to tell whether this applies to refresh cards or next-gen RDNA 5 GPUs, but given current market conditions, I wouldn’t be the least bit surprised to see the next generation pushed back to 2028. Sorry, PC gamers, but the gloomy conditions will persist for a while.
