Apple

Frequently ranked as the world’s most valuable brand, with billions of products in active use, it is hard to understate the impact that Apple has had on the lives of millions around the globe.

Apple Vision Pro isn’t doing well in China with high return rates

International releases of the headset haven't helped Apple Vision Pro, with up to 50% of people returning the device in China.
Damien Mason -

Apple might’ve cancelled Vision Pro 2 but has a budget VR headset inbound

Rumours suggest Apple has shelved Vision Pro 2 after lacklustre sales of its first VR headset but could target the budget market.
Damien Mason -

Apple could spoil AMD and Nvidia’s future GPU plans with TSMC

The iPhone and Mac manufacturer is apparently seeking exclusive use of TSMC's 2nm process.
Samuel Willetts -

Apple M4 looks just as promising against M3 as it does M2

The first Geekbench test of an Apple M4 SOC shows a significant performance increase over M3, likely due to its design.
Fahd Temsamani -

Apple unveils M4 chip for its new iPad Pro, skipping M3 entirely

Apple has announced its new M4 silicon which will power the new iPad Pro line of high-end productivity tablets.
Aleksha McLoughlin -

Apple’s upcoming iPad Pro may be using a new M4 chip

Apple may be using a brand new M4 chip for the upcoming iPad Pro 7th Generation, giving us an insight into its AI efforts.
Aleksha McLoughlin -

Qualcomm doubles down on Snapdragon X Elite against fake benchmark allegations

Qualcomm's Snapdragon X Elite might not live up to the hype as OEMs call the processor's recent benchmarks into question.
Damien Mason -

Apple Vision Pro shipments reportedly halve after nobody buys it

Analysts suggest Apple Vision Pro headsets are winding down, as the manufacturer contests with lukewarm sales.
Damien Mason -

Apple’s AI-focused M4 processors allegedly nearing production

Apple sets sights on AI throne with three M4 products slated for production soon.
Blair Jacobs -
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