Industry sources have reportedly corroborated AMD’s rumoured GPU price hikes, but it looks as though they won’t be as bad as predicted, at least not for now. According to sources involved in graphics card distribution who spoke to Tom’s Hardware anonymously, AMD has effectively increased the cost of Radeon GPU and memory kits sent to AIB partners by $10 per 8GB. Consequently, models with larger memory configurations will see the highest jumps in price.
This adjustment represents only half the previously anticipated price rise, based on reports from Chinese Board Channels, which indicated that AMD plans to increase prices by $20 on 8GB cards and $40 on 16GB cards. That said, while the reports coming from China are slightly different, that doesn’t make them false. AMD may be adapting these increases based on each region’s supply-chain constraints.
Below you can see how MSRPs should change when referencing the original prices, and compared to the lowest prices currently recorded by PCPartPicker.
| Model | MSRP | Lowest price | New MSRP |
| RX 9070 XT 16GB | $599 | $599 | $619 |
| RX 9070 16GB | $549 | $529 | $569 |
| RX 9060 XT 16GB | $349 | $369 | $369 |
| RX 9060 XT 8GB | $299 | $279 | $309 |
Assuming the $10 per 8GB hike is what end users will see when shopping for a Radeon card, we’d be looking at a price rise of 3.3% for the RX 9070 XT and 3.6% for the RX 9070, compared to the MSRPs. Meanwhile, the RX 9060 XT 16GB would go up by a higher 5.7%, with the 8GB version’s price increasing by 3.3%.
Unfortunately, this may not be the only price change for Radeon cards, as AMD is reportedly already planning another increase for January 2026. This was also mentioned in the earlier leak from Board Channels, which suggested a ¥300 ($42) and ¥600 ($84) jump for 8GB and 16GB cards, respectively.
While we would have preferred prices to go the other way, at least GPUs aren’t impacted to the same level as DIY memory kits, which have seen a tripling in cost. The latter have become so hard to obtain that even motherboard sales are impacted, with some reports indicating a 40 to 50% decrease in board sales compared to the same period last year.
Considering that the holiday shopping season has just begun, graphics-card makers may refrain from increasing their prices just yet, at least until existing stocks are depleted. What is certain is that you can count on us to inform you of any worthwhile discounts.
